Our brand tone is fresh, optimistic, democratic and inclusive. We would like to be like Benetton for Fashion, ColourPop and 3ina (European brand) for beauty. The visuals you use should be Asian faces - Orientals, Indians, Malays. We don't want to have the soft pink beauty tones generally found in Korean or Japanese brands. Neither do we want to be edgy like Urban Decay.
Style Guide in AI format
You can access our work-in-progress site at: http://www.4meglam.com
Go to Login and your 3-day password is 4ME4U
We need help with the landing page, and the category pages (with words change for each category, such as changing the word lipsticks to lipgloss).
The "about us" page can be similar to what you see on 3ina.com. We want to make it more visual, with our 4 pillars in paragraph blocks. I am sure you have seen better ones out there - so please don't hesitate to suggest!
If the 1st collaboration is good - and I know there is a lot of talent here - we are actually looking for a team of part time designers to support us in our weekly social media changes, from website to instagram (4meglamth, 4meglamsg - which are yet to be launched officially)
Thank you for helping us make beauty more accessible here in Southeast Asia!