99NONPROFITS WINNER | Social Media Template for young animal rights organisation +follow-up project!

Community & Non-Profit

* Ethically motivated young voter, vegan/vegetarian - Politically uneducated * Politically engaged voter, wants to change consumer behavior, wants to stand up for justice * Animals lovers, emotional attachment to animals * Enlightened animal rights activist and active supporter, wants to end animal suffering

We would like to revise our design for different social media platforms( Facebook, Instagram, LinkedIn and Twitter) and need templates that can be used for further content creation. We would with this request only ask for an instagram template but are interested in a follow up 1-to-1 project for more templates including other social medias. Current design using our Instagram channel as an example: https://www.instagram.com/animalsociety.de/ In general, a template is needed that can be used in as many different ways as possible. Here, it might be useful to divide the template into different categories; e.g. => informative/factual/neutral Graphics: Image and short text Requirements for modification of current design General: - new design should be simple and modern - keeping a young, modern approach, but make visual design more neutral to support seriousness - Content must be in the foreground → design should visually support content, not distract from it (as is currently partly the case - clear visual differentiation between neutral/ informative, serious/ sad, happy/ motivating content - possibly put more focus on photos + text, play less with geometric areas - use less cute animal icons (and only for happy/motivational ones) Colors: - 3 main colors: petrol, salmon, purple (see appendix; color palette) basically kept; but: not all/many colors must always be used - Petrol as primary color should be used mainly - Petrol as the main color or other colors do not necessarily have to be used extensively (less fully colored areas in the graphics are welcome) - do not use purple over a large area (except for videos/single video frames) - there may/should also be templates in which only black and white is used (in combination with images) -perhaps use more contrasting colors to reduce intensity a bit font - choose and define modern looking font(s) currently the following fonts are used: 1. logo, website etc. : Logo and everything else: → Proxima Nova from Adobe Fonts. 2. Proxima Nova is not available on Canva. Therefore here → Nourd Bold (For main text). → Questrial (For additional information). Inspirations: https://www.instagram.com/greenpeace.de/ ==> https://www.instagram.com/p/CdF38UlK5a1/ ==> https://www.instagram.com/p/CaRTwfTNnCc/ => because they are clear, dynamic and fresh https://www.instagram.com/bmwfoundation/ ==> https://www.instagram.com/p/CaClHDgM0sb/ ==> https://www.instagram.com/p/CZxGNlkMmRz/ => because they look professional and visionary and also (almost) suits to our corporate colours ==> https://www.instagram.com/p/CD_fu5DnrtJ/ => because it is warm, authentic and professional at the same time https://www.instagram.com/sentient_media/ ==> ex: https://www.instagram.com/p/CbLzeH7Nu1X/ ==> https://www.instagram.com/p/CZAv5IwpxUW/ => Because they are clear (even though a bit too simple)

We use the design tool Canva for creating the graphics. It should be possible to upload/transfer the templates there

Every design category has flexible pricing for all budgets. Banner ad starts at €49.