With support and content from over 30 universities around the country this book is going to be huge to help the career success of college seniors and young professionals. It teaches the tricks necessary to advance your career quickly by focusing on how you portray yourself online. I believe EVERYONE has a personal brand within them and I make it really easy for people to find it and use it to grow their careers. Really looking forward to partnering with a designer, it is a skill I do not have but really appreciate the craft of those who do.
Must Include the title, subtitle and my name.
Title: Get THE Job
Subtitle: How to use personal branding to jump-start a career and dominate the competition.
By: Jason Byer
The audience is 21-30 years old. I would like something that looks visually appealing and eye catching. No stock art that looks cheap or out of place. No real life pictures of actual people/actors. It should be professional but inviting (shouldn’t look like a scary text book). Should have a clean layout.
Here is a great place to get creative. There should be a graphic or visual outside of just the words. The graphic should convey standing out/ being unique as well as a sense of success/ top of the pile. It should fit with the overall design. This link shows a similar genre book with an example for illustration purposes, please do not include apples in this project. http://www.amazon.com/Personal-Bran…505107/ref
In the book title “the” could be in all caps, underlined or italics. The idea is to put emphasis on the fact that this book teaches you how to get the job/career you want not just any job.
Feel free to use your creativity to provide a visually appealing design you think captures these elements.
Back of cover should include:
Smaller version of front title/artwork
Headshot photo of me
space for short biography
This will be in print, digital and audio versions. The book size will be 6x9.