Thanks so much for taking a look at my brief.
My book is called 'Stepping-Up: How Leaders Use Diversity to Grow Business in the Asian century"
The driver for the book is that there is a skills shortage in Australia and we have loads of people working beneath capacity due to the glass-ceiling and the bamboo-ceiling.
I have called it 'Stepping-Up' because I want to appeal to all Australian - business people and other people - who might read this book,...to start a discussion in their business or club or community, about how to shift people's minds about the roles of men and women - and the rights of immigrants - to fully participate in corporate Australia.
Everyone has the potential to lead on this...you don't need to be the boss. The book is written in a way that appeals to people to 'step-up' and lead - personally.
The content covers - WHAT we need to do 1/ improving Australian business managers ability to do business in Asia, 2/ how to get females to stay in careers in corporate Australia (too many of them opt-out mid career) and 3/ encouraging cultural diversity in business
HOW we can do it 4/ How to change country, corporate and individuals culture (see model showing 3 triangles linked by arrows in circular motion)
WHO 4/ Who should we expect to lead on diversity 5/ Who should follow - i.e. encouraging Australians to rethink values about women at work, the role of men at home, the need to learn Asian languages in schools.
I have interviewed 100 leaders for this book (80% in Australia and 20% in Asia) - they are board members, CEO's, COOs, MDs, Partners and executives of ASX100, large global companies, professional service firms, manufacturing etc. The people interviewed represent 26 industries and 16 cities across AU and Asia
The 100 leaders interviewed complain about the state of affairs in Australia - but few of them had suggestions about 'who should lead'. They need to think harder and look inward!
The front cover should probably have;
- title and subtitle
- a banner that says '100 leaders share their stories'
- some kind of stylised image that conveys the model (attached)
- a part of the list of the 100 names as wallpaper or a river flowing through so that the well known names can be seen - or some other method - up to you to come up with ideas... (if we can get 1/3 of the 100 names on the front cover and have the rest across the back cover or inside front cover - they do not have to go over all the cover...one idea I had was to draw a growth curve - like they use in the share market reports across the page and have the names filling in the space below it...
The back cover will probably have:
- some 'testimonials
- my mug shot
- some more of the wall-paper or river.
I am open to seeing ideas of images or graphic elements that might help to get the idea of 'stepping-up' across.
I do also realise that there are already many elements that have to appear on the cover.
I'd love it if the cover could be modern. Clean. Sophisticated. Appeal to young and old. It needs to stand out when on a table with 10 other books. The spine needs to catch your eye when on a shelf (for this reason i was thinking red or dark yellow background - but open to other ideas).
Too many business books have a boring text-book look about them..I don't want that. I'd like something that says - this book going to surprise you with a fresh and innovative idea.
Please ask questions and send drafts for feedback along the way.
Many thanks designers,