Book Cover- front & back
Size: 6 x 9
Title: The Alligator Business Solution
Subtitle: Small Business Competitive Advantage
Author: Roy Austin
The Alligator Business Solution is both a business philosophy and an attitude. It is the small business owner’s blueprint for success and is dedicated to helping small businesses gain a competitive advantage.
How do you build a bridge from where your business is today to your long-term vision? Most businesses fail in the first year, and a majority never survive past year five. How can you avoid becoming a statistic? A competitive advantage evolves from making better decisions which requires knowledge, skills, and tools encompassing all functions of your business. Also you must build a solid foundation against which to measure those decisions.
The Alligator Business Solution aligns all your business functions to achieve competitive advantage and sustainable success. You will learn how to build your “business house” in the “business swamp” to establish a solid foundation, gain an understanding of your most important business functions, and align decisions and business functions with your foundation.
Various tools and assignments will aid your journey toward your long-term vision. This book is not only for small businesses, it is about small businesses. Eighteen successful small businesses were interviewed. You will learn from their inspiring experiences and journeys in the business swamp. Contrasting tragic failures are discussed to guide you in avoiding quick sand in the swamp. And throughout there are humorous tales to help you navigate the business swamp.