TITLE: Customer Service The Hype
AUTHOR NAME: Stacy Ferguson
DIMENSIONS: 6" x 9"
BOOK SUBJECT MATTER:
This book is about giving the best service you can as an employee and no matter how hard it gets, being able to give that extra inch is always worth it.
Customer service should be a major focal point of any organization’s plan for success. Whether organizations realize it or not, customer service is important to their growth, development, and their financial stability. Customer service is a courtesy that is vanishing and offensiveness is replacing it just as quickly. As employees, we not only give customer service externally but internally as well. Therefore, if effective communication is not occurring the business will deteriorate quickly.
I wrote this book because I have seen the slow disappearance of a form of serving known as customer service. Lately, it seems that genuine, high-quality customer service is a disappearing art in businesses and companies across the world. This book, for some, may seem to be common sense but the need for this reminder is far from that. In today’s microwave world of quick and fast, speeding should not apply to the customer service experience. For many large corporations, customer service has been taken for granted and pushed to the side in the form of training videos in hopes that the art of quality service will be absorbed by the trainee and everything will turn out okay. Obviously, this isn’t going very well. Technology cannot and should not be the only avenue for teaching or providing great customer service. However, if administration does make a quality investment in training, then the output is just the result of what they have invested in their organization.