How frank.beham started their logo & brand identity pack journey
Who are you known as?
What’s your company slogan?
Zentrum für Digitale Transformation
Tell us a bit about who you are and the people you reach
Master this unique opportunity to shape Corporate Identity for a growing Education & Research Center for Digital Transformation in Germany. With more than 30.000 students and almost 10.000 cooperating companies, visibility will outperform standard work on startup CI by far.
The appeal needs to combine innovation with digital to the core while still maintaining contemporary professionalism and leadership. We strive for an identity to be on par with MIT Initiative on Digital Economy or Harvard‘s Digital Initiative.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Digital appeal of the icon
simple structure of the icon
combination of font and brand name E
digital appeal of font, contrasting colors
icon in square
Integration of name into icon
new info: Actually, we do not really like the current logo version as we do not understand the icon (squares in square) and think it does not express digital transformation. This is the ability of a company to create value out of digital technologies. Ideally we find a visualization of digital transformation inside the left box (please be crazy/creative here) - the right box contains "ZDT" in a cool font and next to it we see the full name "Zentrum für Digitale Transformation". Overall in a modern and professional interpretation.