We are Concept Spa & Salon located in the Middle East, Kuwait, thats providing spa & salon services to gentlemen currently.
We want to be different and unique than other service providers in the market. Thus, we are running this contest to get the maximum number of design ideas.
Concept Spa & Salon is striving to be the first eco-friendly Salon in Kuwait focusing on the following services:
1- Spa services such as massages, pedicure, manicure, and facial
2- Barbering services for gentlemen
3- Hair treatments such as Hair Botox, Caviar, Collagen, Keratin..etc.
4- Product sale such as material and tools
5- Coffee shop services and complementary drinks
We are choosing the material brands carefully, and we try as much as possible to use material that are animal ingredients free such as "Ruezel Brand" & "Paul Mitchell". Also, material that are not tested on animals.
Therefore, we are going to introduce new concepts for the Spa & Salon business in Kuwait, especially that related to men services. As awareness about the health and environmental benefits of green living rises, a growing number of people are seeking to go green in all aspects of their lives, we aim to be the first Green Spa & Salon in Kuwait that is focused on health care awareness, and health care related issues that are associated to the Spa & Salon businesses especially those are related to cleanness and hi-geen. Today, people are looking for healthy food (organic) and pay more for it. Similarly, we will be working on educating the clients about their health related matters when it comes to Spa & Salon services.
Market Information and target audience
Market Size & Segments
According to some sources such as CIA World Factbook demographic statistics, expatriates account for around 70% of Kuwait's total population, Kuwaitis are only 28%-32% of the total population. Our business is focused on providing salon services to men and kids of both genders. According to some studies, Men will typically make up 70%-75% of the clientele. The reason for this is that men have shorter hair requiring a faster, simpler job. Nevertheless, the new fashion trend of growing hair & beard, treatment & care, and physical appearance created a new opportunity for such business.
The marketing strategy will seek to first create customer awareness regarding the services offered, then develop the customer base, and finally work toward building customer loyalty and referrals.
Our goal, beyond becoming a profitable business, is becoming a trusted destination whereby the clients in our community can come to refresh their minds and bodies, replenish their energies, and network with their colleagues and friends!
Kuwait Demographics Profile 2016
In 2016, the population of Kuwait 2,832,776 (July 2016 est.). note: Kuwait's Public Authority for Civil Information estimates the country's total population to be 4,183,658 for 2015, with immigrants accounting more than 69%.
urban population: 98.3% of total population (2015)
rate of urbanization: 3.63% annual rate of change (2010-15 est.)
- 0-14 years: 25.18% (male 371,021/female 342,362)
- 15-24 years: 15.16% (male 236,012/female 193,303)
- 25-54 years: 52.28% (male 936,604/female 544,378)
- 55-64 years: 4.95% (male 79,551/female 60,602)
65 years and over: 2.43% (male 32,096/female 36,847) (2016 est.)
Population growth rate:
- 1.986% (2011 est.)
- 1.53% (2016 est.)
at birth: 1.05 male(s)/female
- 0-14 years: 1.08 male(s)/female
- 15-24 years: 1.22 male(s)/female
- 25-54 years: 1.72 male(s)/female
- 55-64 years: 1.31 male(s)/female
- 65 years and over: 0.89 male(s)/female
total population: 0.87 male(s)/female (2016 est.)
Life expectancy at birth (2011 - 2016)
total population: 77.09 years
-male: 75.95 years
-female: 78.3 years (2011 est.)
total population: 78 years
-male: 76.6 years
-female: 79.4 years (2016 est.)
Total fertility rate (2011 - 2016)
- 2.64 children born/woman (2011 est.)
- 2.44 children born/woman (2016 est.)
English widely spoken
Muslim (official) 76.7%
Other and Unspecified 5.9%
definition: age 15 and over can read and write
total population: 94%
Kuwaiti 31.3%, other Arab 27.9%, Asian 37.8%, African 1.9%, other 1.1% (includes European, North American, South American, and Australian) (2013 est.)
adult prevalence rate 38.3% (2014)
The Concept Spa & Salon is located in a very crowded area (Hawally) that is mostly occupied by non-Kuwaitis people. However, the area is surrounded by five urban areas that is mostly occupied by Kuwaiti people. Hawally area is well known for salon & spa services but at different level. Our Spa & Salon bringing a new concept into the market with higher class level.
Concept Spa & Salon will target two different market segments:
Men: Men will typically make up 70%-75% of the clientele. The reason for this is that men have shorter hair requiring a faster, simpler job. all ages are welcome, but our focus will be on young youth.
Kids: both boys and girls are targeted as we have specialists to provide such service.
Concept Spa & Salon will position itself as a convenient high class, full service Spa & Salon. Concept will leverage its competitive edge to achieve its desired positioning:
Concept Spa & Salon competitive edge is based on superior customer service, eco-friendly salon, and coffee shop services inside its premises.
Concept Spa & Salon will invest time and money into training to ensure that clients receive the best experience possible making it easier to turn them into a long-term customer. By providing superior customer service, Concept Spa & Salon will be able to effectively compete against and outlast larger chains and independent stores.
Concept Spa & Salon will strive to hire Kuwaiti stylists for the first time in Kuwait. Also, train them abroad for certain skills and knowledge.