New corporate image of ICIL, Logistic & supply Chain Institute

ICIL

Institute for Careers and Innovation in Logistics & Supply Chain

What is ICIL?
ICIL is dedicated to the training of professionals in Logistics and Supply Chain. Additionally, it carries out dissemination, research and networking among the professionals involved in these activities.
See: http://www.icil.org/

Keywords:
Training, Professional Career, Networking, Innovation, Logistics, Supply Chain

Vision:
To become the leading educational institution in Spain and America in the Logistics and Supply Chain sector.

What sets us apart from the competitors:
Focus in logistics and SC, with the highest degree of expertise in this discipline.

It is the most veteran entity in Spain, since 1980, in the training of professionals in Logistics and Supply Chain.

The professors are active professionals in the sector.

It is more oriented to supply chain middle managers and directors (30 years) but also gives specialized training to recent graduates (20-25 years)

ICIL values:
Specialization
Innovation
Leadership in the sector
Executive
Global

What values ​​we want to highlight with the new image:
Leadership in training in Logistics and Supply Chain
Meeting point amongst professionals of the sector

Potential customers / Segments:
Logistics and Supply chain professionals
Companies that provide services or use Logistics and Supply Chain

Products offered:
Masters
Courses, seminars, professional conferences
Educational events

Direct competitors:
Spanish Business schools: EAE, Eada, Esade, Iese, Adl

Logos of the leading Supply Chain Management International Institutions
http://bit.ly/2DWB34v

International example: http://cscmp.org/ (EAE certification)
USA: https://www.scmtalent.com/supply-ch…ociations/
Europe: https://www.sclsummit.com/

Reasons for redesign:
Move the perception of "Foundation" (non-profit association, industry association) to "Excellence in training" (the best place, no doubt, to train professionally in Logistics and Supply Chain)
Reflect vision of the future and innovation

Initial ideas about the design:
Clear, clean design, easy to understand in all formats
Reliable, serious, professional
In photographs: show real people, real professionals with whom you would like to be, not an image of an agency. They are studying but they are having fun, for example: https://www.london.edu/programmes/e…kuBK1SdWt_

Elements that should be included in the corporate image manual:
Logo and variants
HTML - RGB - CMYK colors that should be used and their possible variants
Fonts
Rules of use
Examples of applications in different formats:
General stationery
Signs post
Social networks
Signs events
Website