New corporate image of ICIL, Logistic & supply Chain Institute

Institute for Careers and Innovation in Logistics & Supply Chain

Education

What is ICIL? ICIL is dedicated to the training of professionals in Logistics and Supply Chain. Additionally, it carries out dissemination, research and networking among the professionals involved in these activities. See: http://www.icil.org/ Keywords: Training, Professional Career, Networking, Innovation, Logistics, Supply Chain Vision: To become the leading educational institution in Spain and America in the Logistics and Supply Chain sector. What sets us apart from the competitors: Focus in logistics and SC, with the highest degree of expertise in this discipline. It is the most veteran entity in Spain, since 1980, in the training of professionals in Logistics and Supply Chain. The professors are active professionals in the sector. It is more oriented to supply chain middle managers and directors (30 years) but also gives specialized training to recent graduates (20-25 years) ICIL values: Specialization Innovation Leadership in the sector Executive Global What values ​​we want to highlight with the new image: Leadership in training in Logistics and Supply Chain Meeting point amongst professionals of the sector Potential customers / Segments: Logistics and Supply chain professionals Companies that provide services or use Logistics and Supply Chain Products offered: Masters Courses, seminars, professional conferences Educational events Direct competitors: Spanish Business schools: EAE, Eada, Esade, Iese, Adl Logos of the leading Supply Chain Management International Institutions http://bit.ly/2DWB34v International example: http://cscmp.org/ (EAE certification) USA: https://www.scmtalent.com/supply-chain-associations/ Europe: https://www.sclsummit.com/

Reasons for redesign: Move the perception of "Foundation" (non-profit association, industry association) to "Excellence in training" (the best place, no doubt, to train professionally in Logistics and Supply Chain) Reflect vision of the future and innovation Initial ideas about the design: Clear, clean design, easy to understand in all formats Reliable, serious, professional In photographs: show real people, real professionals with whom you would like to be, not an image of an agency. They are studying but they are having fun, for example: https://www.london.edu/programmes/executive-education/topic/strategy#.WkuBK1SdWt_ Elements that should be included in the corporate image manual: Logo and variants HTML - RGB - CMYK colors that should be used and their possible variants Fonts Rules of use Examples of applications in different formats: General stationery Signs post Social networks Signs events Website

Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at €549.