please see the designs that i have chosen in the brief. The brand is for wellness products. Ayur means "life" in Sanskrit. In my mind the words that conjure up in my mind are clean, clear, pristine, green, leaf, roots, trees, handloom, organic, fresh, water etc.
Based on some of the designs that i have seen and also feedback from friends /family. I prefer simple, elegant, flowing designs. Lotus / Mandala inspired geometry, Nature inspired shapes / patterns etc. Fonts that make the brand easily readable.
What i don't like are : cartoons, fonts which are not simple. Sketches / illustrations appeal to kids.