Our name tells you what we do and why we do it – everything we do is for the purpose of math. We chose the name as it’s not too narrow / focused - allows us to capture both products & services in what we offer. It demonstrates a specific focus and, like an interchangeable tool – allows us to provide a common theme across different services and products we provide.
Some examples include:
Fit4Math – program which combines physical exercise with mathematical exercises - targeted to inner city boys ages 8-12
History4Math – program which combines history lessons with mathematical exercises exploring the mathematical equations which were used during the historical situation.
Science4Math – program which combines science experiments with the mathematical exercises which explain / predict the results of the experiments.
What makes us stand out? We get it: we get kids, we get math, we get fun, and we get learning. When you add all those together, times it by our ability to make it practical and relevant, the result is exponentially beyond anything out there on the market today.
We love to work with people and organizations that are focused on helping kids to develop as thinkers – getting kids comfortable taking risks and exploring - rather than those who focus on helping kids to “solve math problems.” How many of us in our everyday work "solve math problems"? Very few of us do - we all solve problems and those problems sometimes involve math. Our audience / customers are easily categorized as follows:
1. Traditional (United States) Public School groups:
• Parent Teacher Student Association (PTSA),
• Parents (individually),
• Teachers (as a group),
• Students, (kindergarten through 8th grade (K8) is our primary audience for curriculum and programs we develop, with a hypersensitivity toward 4th & 5th graders)
• Teachers & Students (together)
• School District leadership
2. Home Schooling Organizations
3. Charter Schools
• Providing discipline specific mathematical development for specific jobs (e.g. Lawyers4math);
• Providing businesses with a service which provides them with unique differentiators over their competitors (Banks for example – we have a specific curriculum which teaches the mathematical concepts that bank employees need to know, which they sponsor within the local schools)
6. Educations Institutions
• Institutions whose mission is to improve education. Examples our immediate geographical region in the USA include:
o Washington STEM;
o Teach for America;
o Teachers United
While the audience we work with is easily defined, our “target” audience – those who we love to work with and are ready for a “revolution” in the way math is taught and learned – is much smaller and we want our Logo to resonate with those “revolutionaries”.