We were looking for a simple, memorable design that could relate across a number of related but fundamentally different business units. This was our first time utilizing the 99 designs service and had no idea what to expect.
The competition turned out to be very tough and choosing a winner was not a simple process as many designers produced some excellent material for us to choose from. In the end 3rie's design just fit with our need for simple and powerful, neat and versatile.
After the competition 3rie continued to make numerous alterations in order to satisfy our need to see slight variations. In the end we stuck with the original design... the extra work put in by 3rie was really appreciated! We would definitely work with 3rie again...thank you 3rie for you efforts, we are well pleased.
- by Donald_99
Thank You for all your help... We appreciate the work and thank you for a great job. Its nice to be able to convey an idea over the internet and turn it into a functioning media.
- Ryan st.
How nmeffert.rfm started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We make indexible carbide cutting tools for automotive industry. Our tools are basically steel drills and cutters with a insertable carbide tip that does the actual cutting.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Light neutrals: Purity, balance and sophistication.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
It would be great if we could make the letters in the logotype "interlock". In our current version, the F interlocks with the R and the M.
(1) Our current logo (logotype - no symbol/icon)
(2) A drawing that we are considering for a new symbol/icon (it is a drawing of two overlapping cutting paths that our tools make when they are in operation)
(3) One of our cutting tools with inserts
(4) Our quality policy - featuring out mission, objectives, and values