We are in the middle of rural Wiltshire in the UK, so it needs to reflect this. Much of what we do is based around woodlands and forests, so using tree images may be appropriate, or images using part of a tree e.g. the edge of a pine tree, roots, leaves, a leaf, etc.
We have NO mountains nearby, yet mountains reflect our aspirations, for people to climb both literal and figurative mountains!
We have also consider using the compass or compass points, as part of the logo.
- bushcraft (less so)
The brand needs to look like FUN, but it is also educational. Our brand is aimed at KIDS, but it will be their PARENTS or TEACHERS who will be paying for it, so needs to work for both adults and kids.
We have two working logos - the first is simple, but not professional. The second in black, is too complicated, we need something simple, like the Rock UK logo. The third image of a child, is what have been using for our website, it communicates the joy of being outside well. The fourth image is of a child in the woodlands, expressing the joy of the outdoors.
We do have some images of the outdoors which may be useful to you in understanding what we do.