Key Features and considerations:
> Reference the current logo (attached)
> Explore the option with blue as primary colour (hex: 007bb6) .. see
the current logo attached.
> Keep the logo in Helvetica family of fonts (or similar)
> Keep the logo simple classy logo that exudes education and quality
coaching (training for working professionals)
> Having an abstract mark and/or enclosure for certain letters (for BA
or Coach or BAC) is an option.
> We also do podcast and now getting into video so that's one other
aspect to consider; so the abstract mark could be three waves (an
option) - similar to rss reader icon's three bars. A graduation hat
is another angle to explore.
> Adding steps (ladder) to show progress or advancement is another
element / angle to play with.
> Mix the elements above to create a very simple logo.