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How patrickNu started their brochure journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Our targets are apprenticeship coordinators, community college staff, and employers who might run an apprenticeship program. They typically mid-to-late career, 30-60, evenly mixed by gender. Traditionally, U.S. apprenticeships are in construction, but they're increasingly run in manufacturing, healthcare, IT, etc.
This group is used to working offline. We're working to help bring them online.
What do you have in mind for the style and theme of the brochure?
We'd want the brochure to look/feel like our website - https://www.workhands.us - with big amounts of whitespace and featuring our product. Colors (aside form our logo) should use similar white/blue and fonts to feel consistent with our brand.
This group is used to really clunky software and design. We try to bring something refreshing to this group with big visuals, simple dashboards, etc.
Brochure to design
Agnostic to style (with slight preference for 6 sides)
Agnostic as long as we can easily print at FedEx. Nothing custom, please.
What to avoid
Overcrowding. Our target demo is used to a ton of text crammed into government documents, reports, etc. We strive to feel refreshing with big dashboards they can click on, lots of whitespace in our designs, etc.