We're looking to wrap 4 vehicles (a Ford Explorer, Ford F-150, and two box trailers). We want the design to reflect the fun and creative side of what we do so we urge designers to think outside of the box and be as creative as possible.
We think that these vehicles should all follow a specific theme, thus creating a miniature marketing campaign. We'd like to see designs based around several different tag-lines. The first is, "Creativity, it's in our bones" and the design of the wrap should be something that looks like a section of the car's metal bodywork has been ripped off/peeled away to expose a skeletal structure beneath. The second tagline is "Creativity, it's in our blood" where the bodywork is removed to expose blood vessels and the car's circulatory system. Other taglines include, "Creativity, it's at the heart of everything we do" (show exposed heart), or "Unique Design. It's always on our mind" (show exposed brain).
The visual imagery for the above (bones, blood vessels, brains, etc) should all be photo-realistic and not cartoony in any way. We want the design to be like an optical illusion.
The design parameters are as follows. That the company logo and web address should be clearly visible on each design. The Explorer and F-150 wraps should be partial wraps, with graphics limited to covering 3/4 (or less) of the body only - graphics should also not be placed over windows. The trailer designs can be full wraps covering 100% of the two sides and back.
Ultimately, our main objective is to create something visually stimulating and intriguing, that is eye-catching to passers-by, and will drive people to our website to learn more about us.