Tracy Kim got their new character or mascot by running a design contest:
Create a Boss Babychess with similar characteristic as the Boss Baby
Check out Tracy Kim's Character or mascot contest…
Babychess is the world leading program for teaching kids thinking skills through chess since early childhood. Chess is best known for its vast benefits in education and becomes strategic subject to develop thinking skills in many countries. Chess is especially popular in primary schools since Robert Ferguson published his research result in 1980s showing that test scores improved 17.3% for students regularly engaged in chess classes, compared with only 4.56% for children participating in other forms of “enrichment activities.” A Watson Glaser Thinking Appraisal evaluation also showed overwhelmingly that chess improved critical thinking skills more than the other methods of enrichment. While teaching chess in primary schools is an easy step, it has been struggling teachers in kindergarten for years. Babychess was created to make everything simple and easy. Babychess is a unique creative chess program for kids from 2.5 to 6 years old based on child-centered approach and natural learning through SKGR – Story-telling, Kinesthetic, Role-play, and Gaming – the best modern approach for teaching kindergarten. Our end-user are kids from 2.5 - 6 years old. Our customer (who will directly buy our products) are schools principals and owners who will buy our program license to teach Babychess for their students. To understand our program, please refer: https://youtu.be/tZfoHTC88yQ To understand our activities (through photos, rather than language because it is in Vietnamese), please visit: https://www.facebook.com/babychessvn/
What's your vision?
We need a character that represent for our program - Babychess program - a unique chess program in the world to teach kids as young as 2.5 years old. So we need a character with similar characteristic as the Boss Baby (smart, wise, intelligent, naughty, good leadership, etc....) This character was born excellent at analytics and observation skills, excellent thinker and very clever. This character owns all the best and special characteristic as the Boss Baby have. We need this character in different styles & positions (stand, walk, lying, sitting, etc.). We suggest you to create character such as one of the chess pieces, with face, hands, legs, cloths, etc... Please be as creative as you are.
Please think in your own way and be as creative as possible. My dear designers, please create another character rather than the similar or same one as the Boss Baby because we need a unique one. Please don't make the similar or same one as the Boss Baby. Please be creative to make any kind of the Boss Babychess as you think he is, no need to be completely human. Some suggestions to you is to make the Boss Babychess as one of the chess pieces characters (you can choose among King, Queen, Rook, Bishop, Knight, and Pawn), but he could have face, hands, legs, etc. and wearing cloths as human, and with strong characteristic as mentioned above. (Please don't make anything same as the Boss Baby).
Every design category has flexible pricing for all budgets. Character or mascot starts at €319.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their character or mascot.
Designers across the globe delivered design magic.
Tracy Kim collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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