mikSZ got their new character or mascot by running a design contest:
Dog Mascot for Pet Brand
Check out mikSZ's Character or mascot contest…
Animal & Pet
We create oral wellness products (like toothbrushes and toothpastes) for pets (dogs and cats). Our target audience is women 25-50 years old who love pets and find nothing more important than their wellbeing.
What's your vision?
Our flagship product is our 360º finger toothbrush, which is a best seller on Amazon and ecomm. Our product will soon go on shelf at retail stores (think Target, CVS, etc.) so we need to make sure our product is quickly understood by the customers (a toothbrush like this has never existed, and it looks kind of funny, so we want to make sure customers quickly understand it's a finger toothbrush meant for brushing a dog's teeth). In order to do this, we want to create a mascot (a dog) and showing his teeth getting brushed. We had our original designer design this already, but we don't want to settle on it just yet. We'd rather look at other illustrations that might be better. So what we need is an illustration of a dog having his teeth brushed with our finger toothbrush. Our brand personality is professional, playful, modern and PREMIUM - we are the most expensive and highest quality pet dental products on the market, and our all aspects of our brand need to come across as premium, including any illustrations. You can see our current design attached. FOR YOUR SUBMISSION, RECREATE THE FRONT SIDE OF THE PACKAGING WITH YOUR ILLUSTRATION IN PLACE OF OUR EXISTING ONE. Other brands that we like as references are: Genexa (https://www.genexa.com/collections/pre-made-cabinets). We think the animals are very unique and ownable and also feels premium. What we DON'T LIKE are pet illustrations that come off cartoony and cheesy, like these: https://www.google.com/imgres?imgurl=https%3A%2F%2Fi.graphicmama.com%2Fblog%2Fwp-content%2Fuploads%2F2017%2F03%2F21101044%2Fdog-holding-a-mug.jpg&imgrefurl=https%3A%2F%2Fgraphicmama.com%2Fblog%2Fdog-illustrations%2F&tbnid=cosGbfvTDfWDwM&vet=12ahUKEwjikpKomLT6AhXGDlMKHRxfB4sQMygXegUIARCJBA..i&docid=6KcywWnIbnDc3M&w=649&h=599&q=dog%20illustrations&ved=2ahUKEwjikpKomLT6AhXGDlMKHRxfB4sQMygXegUIARCJBA When thinking about the breed of dog, we like breeds that are not-aggressive, smart, and cute - an Australian Shepherd is a good example. But the designer can choose another breed if he/she feels there's one that works well. One mandatory is that the illustration of the mascot in this case also needs to show a hand/finger brushing the dog's teeth. You can see this in our current design.
The packaging is small - only about 71mm wide x 57mm high. So we need to make good use of the space and ensure the finger toothbrush is large enough to be seen and understood. You can find our products on our Amazon page here: https://www.amazon.com/dp/B09ZGHWPDD?ref=myi_title_dp
Every design category has flexible pricing for all budgets. Character or mascot starts at €329.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their character or mascot.
Designers across the globe delivered design magic.
mikSZ collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Once again, Yuran does not disappoint! I love his style and appreciate his patience for our iterations :) You would be silly not to work with him!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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