What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Middle and High School Students and their families - primarily their parents. This is a high socioeconomic demorgraphic who can afford to pay for supplementary academic support. They are paying for a premier product and expect high quality as a result.
Our company logo font is a little more formal and blocky, but I think for this, I'd be interested in having a more casual font for the title. Please stick to our color palatte - all included in the Brand Platform document. In the circle logo, the font that is used is called "Chocolate-Covered Raisins". Feel free to be playful here! We do not need this to be simple / conservative even though a lot of our aesthetic tends to be that way.