Guys have an assignment here which I hope will be very appealing for many designers to get their creative kit on.
Brief is for x2 sheep and x2 beef comic book style adverts. The creative is all laid out in attachments. The following written descriptions should help with the attachments if they're a bit hard to decipher;
1. Beef Ad #1;
Two beefer cows stand at a feed trough eating our crushed, grain stockfeed. A herd of cows line the fence behind them, jealously watching the cows devour their food. With the assistance of another cow, one of those watching gets kicked over the fence and hurriedly runs over to join in the feed. Two wedge tailed eagles watch on from high up in a tree. One questions the other "Beef 'Em Up?". The other eagle replies "Yep."
2. Beef Ad #2
Two kelpie dogs stand in a paddock. They first growl, then increasingly bark, louder and then louder again. Eventually a herd of hungry cattle stampede over the top of them to get at a trough full of Reid Stockfeed Beef 'Em Up mix. Two birds sit on a fence overlooking the scene play out as the beef cattle herd around the trough and the two dogs struggle back to their feet. One says to the other; "Reid Stockfeeds Beef 'Em Up?", the other replies; "Yep."
3. Sheep Ad #1
An auctioneer stands in a sheep-yard surrounded by fattened lambs, a crowd of interested buyers stand on the opposite side of fence. The auctioneer addresses crowd; "Great to see the crowd. Shall we start the bi..." The crowd of people begin shouting prices for the lambs on sale at an increasing rate. Auctioneer is seen with lamb herd owner at the end of day and say's; "Easy sale today Bob. What's your secret?" Bob say's "Reid Stockfeed's Lamb Mix 16."
4. Sheep Ad #2
Four birds are perched on the top wire of an old fence. One of them is counting numbers before dropping off the fence while asleep. This repeats itself with another of the birds. A reverse shot from behind the birds reveals lambs jumping over the fence and running over to a trough filled with Reid Stockfeeds Lamb Mix 16 and surrounded by lambs. One bird says to the other; "Reid Stockfeeds Lamb Mix 16?" The other bird replies "Yep. Don't start counting."