After this content, we will reach out to the winner through a "1-to-1 project" after this contest to design the remaining boxes as well as the product on-pack designs.
Please refer to the brief with examples attached.
Consumers have the opportunity to buy the entire series, and when the packaging set is placed side-by-side (so make you you plan ahead and keep them all as landscape or all as portrait) for the series, you can connect the story/ visual from one box to another box, in a seamless manner. The box looks beautiful on its own, but even more interesting as a series placed side by side. It is a journey of discovery that is fun.
Each box should allow the consumer to discover something interesting about the holiday season. Pick any location for this 1st design for the contest:
New York (Macy's, Thanksgiving Parade)/
London (Harrods) /
Finland (Reindeers, Christmas market) /
Singapore (given the hype with Crazy Rich Asians)
But be creative, don't limit yourself to the city icons provided, there are more icons for each city!
Design tone tips:
The design or illustration should be "inclusive". If you choose to showcase New York, highlight a diversity of people - Hanukka, Christmas, folks of different income levels and of different races, including folks that are able-bodied and disabled.
Your box design should serve to inform those living in Southeast Asia, who may not be as informed about the holiday traditions in the country you picked.
It should also convey kindness, optimism, inclusiveness and joy to the gift recipient.