I get over 200 design.. and it was not difficult to find the best design. I only must choose the one from alemi : ) Great Work!
- Daniel Glier
- Ars Longa
He did a great job very fast turnaround definite recommend this artist and will use this Again
How javier Wd started their illustration or graphics journey
Who are you known as?
Juguetes Tió Sam
What industry do you think your business is most related to?
Games & Recreational
Tell us a bit about who you are and the people you reach
Toy Stores / Toy Supermarket. (www.juguetestiosam.com --> redesigning)
Target: Parents & Kids. Also grandparents. More female oriented.
- Large experience (since 1978). Baseline "especialistas en juguetes" (toys specialists)
- The largest number of items of the market. Main brands.
- Great customer service and attention
- Great price and promotions
Values: happiness, childhood, sweet, Barcelona
What inspires you and how do you envision the design for your business?
Mascot. a Tió alive (like a dog) & Logo refresh
Main Idea: a "Tió" is a wooden trunk that give toys to kids in Christmass Eve. It has a "barretina" that is a local hat (Catalonia) and it has to be orange. It also has a blanket in order to hide the presents (maybe orange too). How it works: Kids hits the trunk and it defecates presents (we do not like the process :s). We are also worried because a trunk is not too attractive and has no life.
Style: Our idea is like "Pocoyo" or Disney/Pixar but we are open minded to new posibilites.
bring up to date the Logo of the company and include the accent mark. No many changes (the same typography?), just make it more modern.
Include also the Mascot in a version of the logo (full body or just the face?).
Main company colors:
Orange: CMYK 0,65,100,0
Brown: CMYK 45,82,65,72
As we have all the stores in Barcelona, maybe the gaudí style could work (like the Parc Güell Dragon) because it has a lot of colours but we do not know how to mix it with a trunk...
We want it able to run, jump, swim, etc... So the blanket could be more a cape of a super-hero
we attach draft ideas but we are not convinced... "another design" is from Google Images