BRIEF UPDATE 7/1/2016:
The following changes are based on a significant amount of feedback we received from our customers, who are the ultimate users of the badges.
1) In general, they are concerned that when the badges are smaller than 700 px, much of the detail will be lost. So they want certain things emphasized more, to be seen in a smaller size. And badges should not be too crowded.
2) The topics (editorial planning, email marketing, communications team planning) are the MOST IMPORTANT element, and should stand out the most.
3) Customers generally did not care for the little icons/clipart/doodads related to the topics.
4) The levels (knowledge, proficiency, and mastery) are important, but should be secondary to the topics in terms of size and emphasis. Customers are more open to an icon or symbol to help represent the level (as opposed to the topic), in addition to the words (words must still appear).
5) Re the Nonprofit Marketing Guide branding. Please ensure that the words Nonprofit Marketing Guide appear in each badge, but it can be relatively small. You do not need to include the full logo.
6) Please also make sure that the 6 colors in our logo are reflected in the set in some way. It doesn't have to be all 6 colors in one single badge, but the set should reflect the brand colors. Other colors are fine too, as long as the brand colors are reflected in some way.
We are developing a micro-credentialing program and will need a set of badges that can be shared through credly.com / openbadges.org
The technical specs for each badge are: square png with transparent background, 600 x 600 pixels, no larger than 256 kb. To be clear, the design does not need to be square, just the image file itself.
For this project, I am requesting a set of 9 badges that shows (1) the overall theme/brand for the badging program as a whole (2) three levels of training -- knowledge, proficiency, and mastery -- within a topic and (3) how individual topics would vary.
To demonstrate these elements, please include designs for these 9 badges (3 different topics at the 3 levels):
Editorial Planning (Knowledge)
Editorial Planning (Proficiency)
Editorial Planning (Mastery)
Email Marketing (Knowledge)
Email Marketing (Proficiency)
Email Marketing (Mastery)
Communications Team Management (Knowledge)
Communications Team Management (Proficiency)
Communications Team Management (Mastery)
In terms of style, looking for something that is current, hip, and sophisticated, NOT clipart-ish, cartoonish, or dry/corporate. Needs to be something a nonprofit communications director (think creative, socially-aware, go-getter woman in early 30s) would be proud to share on social media and showcase on her own resume site.
Also need to incorporate our "Nonprofit Marketing Guide" brand in some minor way as the issuer of the badge, either with the name or variation of the logo.
Color schemes for badges are wide open as long as it doesn't clash with our logo colors.