Milli- Jane was a pleasure to work with. She helped us bring our character to life and ensured even the smallest of changes were dealt with
great work just what we wanted!
How FCTRY started their illustration or graphics journey
Who are you known as?
What industry do you think your business is most related to?
Cosmetics & Beauty
Tell us a bit about who you are and the people you reach
FCTRY is a product design studio that turns unexpected ideas into mass produced products. While the FCTRY brand appeals to an array of people, this specific project will be targeting highly individual, confident young women ages 14-30 who are the main consumers of a glittery body gel we make called Unicorn Snot. They are the women whose hair color changes with their mood, who are always a step ahead or to the left of current trends and are unapologetic about expressing their style.
What inspires you and how do you envision the design for your business?
We are looking to create a pack of digital "stickers" composing of 25 individual icons and illustrations. The aesthetic should appeal to women who grew up loving Lisa Frank and living on Tumblr. They should pertain to the Unicorn Snot brand so think unicorns, rainbows, glitter and goo. We have a specific list of assets we need created but we’d love for you to bring your own creativity to the table beyond the list below.
You should stick to the colors of the Unicorn Snot products as seen in the attached moodboard with white, pink and light grey/silver as the primary colors. Keep in mind that the illustrations should be simple – they need to work scaled down as tiny icons as well as larger sticker sized illustrations. Please also include an editable .AI/.EPS file for final handoff. Please complete the list of sticker concepts below and feel free to bring any others to the table that fit the direction:
The Phrase "Unicorn Snot"
Unicorn Smiling Happily
Unicorn Eating Sparkly Ice Cream at the Beach
Unicorn Scrolling Smart Phone with Sunglasses On
Unicorn Passionately Disco Dancing
Unicorn With Heart Eyes
Unicorn Traveling on an Airplane
Jar of Unicorn Snot Glitter Gel (see attached mood board for reference)
Tube of Unicorn Snot Lip Gloss (see attached mood board for reference)
Glitter Covered Lips with Tongue Out (Think Miley Cyrus!)
Glob or Splat of Glitter Goo
Smart Phone with Rainbow Screen and Sparles
Unicorn Themed Balloons
Glitter Spilling Out of a Handbag
Glitter Spilling Out of an Email
Cupcakes, Cotton Candy and Sweets
Pile of Presents and Gifts
Array of Sparkles
Sparkly Hand Mirror
Rainbow with Clouds
Hourglass Filled with Glitter
?? You Tell Us!
Our brand strikes a fine line between clean, minimal and modern (think Apple, Sephora) with an innately playful and whimsical voice (think Lisa Frank, Snapchat). We want them to feel more clever than cute, more refined than fluffy.