World of Life got their new logo & brand guide by running a design contest:
A Logo for Being Human - World of Life
Check out World of Life's Logo & brand guide contest…
I am a doctor and psychotherapist and about to start side project an educational YouTube channel and a blog about psychotherapy with a touch of gameful design, as well as offline seminars and talks for individuals and businesses to prevent mental illnesses. Therefore the target audience is pretty wide. Something unique about me is: I am not the happily ever after kind of psychotherapist. This is not a classic psychotherapy project, nor a superficial feel good coaching. Please read the long comment down below. Tone: 80% serious 20% gameful (not childish or playful) Language: direct, a good mixture between casual and elaborate
Okay ladys and gentlenerds turn on some EPIC music, make yourself comfortable, we need to talk about life, about your life, my life and life in general. What do you like about your life? Why are you alive? What brings pleasure to your life? How do you deal with all the disappointments, pain and disasters life has to offer? Imagine, your life as the greatest game, you will ever play. 8 billion other players, a giant open world to discover, easy to learn, even for babys, but tough as f*ck, because there are no safepoints and only one life. I get it, you want to know, what this is all about. World of life sounds kind of generic and doesn’t lend to some cool visuals. I received some logos and some of them were’t bad, but they were generic. I am looking for the outstanding, attention grabbing visuals, as long as they are done well. I love the offbeat, over the top and the provocative – again, as long as they are done well. I want you, to bring together the impossible. I want a logo about being human. The UNITY of difference. The BALANCE of contrast. EMOTIONS and rationality. Gameful SERIOUSness. Life and Death. But do not forget the realism! Being human is not only about fun and pleasure (and please no flowers). Get in touch with the PAIN of life. Think about the most pleasurable and the most painful events in your life, bring them together and put in a small touch of gameful thinking. Looks absurd? Use it. The money is guaranteed in this contest. Life is epic, unique and precious. I am hoping for a logo that people see and think, what the heck is this World of Life? A smiling reaper giving you a thumbs up. I would love it. A giant Panda God controlling a puppet human, well try it. A janushead with a crying child and a smiling skull, sounds interesting. A heart (please no classic heart shape, I am talking about a real heart) teaching a brain in class. Awesome. Let your ideas flow, be bold, try something new, surprise yourself.
Every design category has flexible pricing for all budgets. Logo & brand guide starts at €389.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
World of Life collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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