I like this quote: Art is so wonderfully irrational, exuberantly pointless, but necessary all the same.” Günther Grass
My target market is primarily the Westchester county (well-off suburbs around NYCity, USA) individual homes/businesses, I can also advise some NYC clients, galleries, institutions, but will concentrate on mostly local clients, searching Art for any reason, feeling at a loss for where to start. I want to reassure them, understand their needs and answer them with great selections of art and great happiness.
I want to act local, as it will be easy to visit homes/reach clients. Low barriers and personal contact. That is why people should choose me. As I also know how to listen well/ Get Art out of its high elite world and bring it to a much broader audience who wants to enjoy it as well. I am different as I am mean and lean, and offer all services in one…
I’ll market myself thru interior designers/ thru architects/ real estate agents… thru offices, all locals…
Current trends is that Art is too high brow/too much an "auction-house show" and scare people off. There is so much art available, at lesser prices… I cab help you find it, the art you will enjoy
Success will be measured by happy customers coming back to me for more.
I want to come across as :
Original/fun/to the point
To avoid : arrogant/no value for money/ not enough artknowledge/
If One message about my company : I will deliver what YOU expect