AVISUP is a start-up to connect brands in the cosmetics, fashion, make-up, gourmet food, luxury industry with bloggers all around the world. Like a PR company would do, offline, we're doing it online.
The idea behind this is that blogs are nowadays very influent and their reviews are very important.
We have a large set of bloggers that our founders personally know and we connect them with brands to try out new products, or existing products.
The bloggers are really happy to test new products, and the brands get some attention from those operations.
Everyone is winning.
AVISUP is not only a PR company but we're also doing other stuff with our brands : support management, community management, online reputation. But this is not the main product we're offering.
ON A SIDE NOTE :
AVISUP is a French company (please avoid any kind of cliché with an Eiffel Tower of those things, this is not a tourist company), and although AVISUP is not a word in French.
It's a contraction of multiple things.
AVIS = REVIEWS
UP = like in English
or we can also read it
AVI + SUP = REVIEW + SUP'(ERIOR) (SUPERIOR)
<p class="p1">I want something more kind/cute.
<p class="p1">That's why I like better the logos in lowercase.
<p class="p1">That doesn't mean that I only want lowercase, but it seems more cute with lowercase.
<p class="p1">I work with bloggers. So I don't want a logo too heavy/strict.
<p class="p2">I want a logo kind and classy.
<p class="p1">As you can see, the play of colors and fonts is interesting to me.
<p class="p1">However, from what I currently see, I realize that I need a real identity.
<p class="p1">I don't want something oversize, too much, either.