For nearly three decades, we’ve been challenged to describe what Business Development is…
The term "business development" and its actor, the "business developer", have evolved into many usages and applications. Today, the applications of business development and the business developer’s tasks cross industries and countries, covering everything from information technology, insurance, financial institutions, health and wellness, law firms, human resources, specialized engineers, health care, advanced marketing, key account management activities and sales and relations development for current and prospective customers.
While there is much activity carried out under the umbrella of ‘‘business development’’, there is not a consistent picture to guide business practitioners and other stakeholders in the understanding of what effective business development actually is. This will hamper the effective management of sales and, critically, it does not enable scientific scrutiny and tests of when and where business development activities effectively contribute to superior performance.
Few positions have the success of an organization weighing on them like business development. A substantial investment is often required to onboard a new hire. Once a hiring decision is made, additional time and financial investments are required to allow the individual to develop relationships and begin qualifying and shaping opportunities. This investment often continues for many years increasing cost of acquisition with no guarantees the business developer will succeed. It’s no wonder why many senior management teams, boards and key stakeholders often postpone the decision of such a critical hire.
A cycle of unrealistic expectations, demand for talent and high turnover. The elements of this complex cycle create enormous obstacles to every business. The question in every boardroom is simple, the answer difficult, "how do we make money" and what is the analytical backup and roadmap for implementation. The success of every business plan lies within the execution of generating revenue.
HoundsTooth provides a full range of business development and revenue growth strategies. Looking out from our bunker, we see a great deal of unhappiness, turnover and challenges. Our experience proves that it doesn't have to be that way. We partner with clients to design, develop and implement all facets of your revenue generation components. These range from providing objective third party assessments, new revenue growth channels and best practices. We take a cost effective approach to aligning your business development plans and processes. Just as important, we mentor “business developer” talent while executing on objectives and key deliverables.
HoundsTooth’s consistent and extensive management of networking and portfolio diversification provides access to strategic relationships, partnerships and alliances with other, third-party companies, associations and boards, allowing us to leverage; expertise, technologies or other intellectual property to expand our capacities for identifying, researching, analyzing and bringing to market new business opportunities, sales channels and products at an accelerated pace. We are the true “business-developer” focusing on implementation of your vision and strategic business plan ensuring sustained revenue growth and profitability.
Simply put, we transition our consultation into execution driving top and bottom line growth for your business.