The words in the logo ”Let’s add a pinch of magic!” is actually the company’s slogan, with the name hidden within. The company’s name is ”A Pinch of Magic Publishing.”
A PINCH OF MAGIC PUBLISHING is a Swedish publisher that creates books for children who need magic, hopes, and dreams and for adults who want to be great storytellers.
The reason why I want to create a logo around the slogan it’s because it is the heart and soul of the company. With 75 000 thousand new books released at Amazon every month, I need to ask my self WHY? What is the reason for me to exist as an author and publisher?
The answer is because we can’t survive in a word without magic. And I want to a pinch of it. As my contribution to a better world.
The books are bought (will hopefully be bought) by adults who want to share stories with the children in their lives. Because it’s a beautiful moment. Because great storytelling connects great souls. The books are tools to help you become a great storyteller. And we all play a part in the tales we tell, and the stories we hear.
That is something that the logo should reflect:
A second mission for the books is to open your eyes to the magic of nature. A couple of generations back, we all lived in nature, from the moment we woke up to the moment we went asleep.
Today, nature is a place we visit, usually by car. It’s like an old relative that we visit out of guilt from time to time. A relative with great wisdom and a lot of stories that we don’t pay enough attention to, while there is still time.
I don’t know if that can be included in the logo as well, but the magic of nature is all around us…
The company font is Sabon Next, which I love. You can use it in the logo if you want. If you want going to use it in any other way, then you have to buy the license in order not to break the copyright law and upset the creator if the font.