PLEASE READ THE FULL BRIEF BELOW!!
Thank for your interest in this project. By reading this full brief, you will get a clear indication of what we are looking to achieve and if you can capture the essence of these points you will find it very helpful in putting you ahead of the competition.
Hey guys, this is a rebrand of our companies current branding: PXsquared.com.
Since we've started we've evolved into taking a scientific approach to developing content marketing and brand strategies. We perform research to understand the subconscious emotional triggers to the audience our clients before we start publishing or advertising any material.
We want the logo to say, we are a brand and content company, but also speaks to brain science (neuromarketing)
I do like the current color scheme, fonts, look and feel, however I want to evolve the logo mark and all brand assets to be more representative of our evolution. We want it to be memorable, recognizable, and stands out in a crowd of logos on a page. The goal is not to fully recreate but evolve the brand that still looks like part of the current family. Feel free to push the boundaries a little though.
I thought it would be good to get a fresh perspective from other designers.
02. SLOGAL | “CONNECT. GROW"
Definition: We help companies connect with their target audience on a deeper level to build relationships that allow their businesses and professional relationships to grow.
03. REFERENCES | ATTACHED
I have attached the following:
- Folder 01 Logo Direction: A high level direction that captures the essence of brain research.
- Folder 02 Aesthetic References
> REF11 - Love the solidarity of this design and how the logo sits on the solid background. I also like how parts of the logo can be identified separately.
> REF17 - Keeping science and creative imagery and illustration at the forefront, I like how the logo sits well with the background images.
> REF18 & 20 - Love the color and line art, the highlights our slogan (Connection)
- Folder 03 Current Branding: (Our current business card, presentation template, website design that can be used as a foundation but can be built upon)
04. UTILIZATION & APPLICATOIN:
I would really like to have a logo mark that could work strongly on it’s own in addition to being complimentary to the associated typography. The mark should also have the ability to be added to various applications on it’s own and still be recognised as the brand. It should also be animatable with motion graphics.
The patterns and elements in the logo can translate well various across applications. I’m looking to build a strong, recognisable brand.
05. BRAND KEYWORDS
- Intriguing / engaging
- New Era
The use of lines: Think “Line Art"
In the logo direction file attached, I like the use of lines. We have also tried to use this in the past on our website, but haven’t nailed it yet. Feel free to explore and play around.
07: OUR CLIENTS
Some of our current clients and people we will be working with in 2016:
- ABC Family
- American Airlines
- Louis Vitton
- Channel 9
We are always looking for new designers to join the team. The winner will win more work for not just our company but some of the leading brands.