-All designs needs to be done in vector.
-The logo needs to have well a defined silhouette.
-Our logo needs to reflect advertising and or marketing at its core.
-The logo should be bold and easily recognizable to our target audience.
-The logo designs should have clever incorporation of the letters or images into their logo designs
-Text with bold and robust attitudes not letters that have the bold effect added to it.
-Clever use of these letters such as changing one of the fonts to a different size, font or direction (backwards, upside-down, ect.). Use these sparingly as they are accent pieces to be noticed and not to overwhelm the overall design.
-Blues, Blacks and Silvers are the colors we're aiming for.
-Submission in gradient ramps must be accompanied with a solid colored version of the design.
-Symbols that when separate of the text sends a message that is easily recognizable of us and no one else. Ex. The Nike "Swoosh". Please don't just their text or a "swoosh"
-Symbols can be any object or animal. But please make them distinct. Combine various animals or objects if you like. Ex robot, ninja, bunny, or all three! Please do not limit yourself to these choices given.
-We need the symbol as well as the text to be able to to stand on their own if separated but stand out from all the rest.
- Please do not use a door key as a way to incorporate our name into. We are trying not to go down that route.
Here are some examples but please do not take or copy directly from:
http://21thirteendesign.com/logo-de…e-letters/ or http://designshack.net/articles/gra…ver-logos/