Consider the colors #D48878 and black
Women have a close relationship with our makeup – after all, we’ve been using it since we were little girls. Makeup has been with us our whole lives. It’s one of the first things we see in the morning and the last thing we take off at night. Before a big date, makeup gives us confidence. For a special event, it brings us together with friends. Yet despite it being a constant in our day to day lives, qualitative research suggests we never feel like we’ve perfected our makeup routine. We want to look our best but it’s never quite within our reach. We feel that to truly get our desired look, booking an appointment with a makeup artist is the only solution. This is validated by millions of YouTube videos online and searches for makeup tutorials. Research also suggests we find makeup confusing and makeup stores overwhelming. We have the shadows, the eye liners, the brushes, the kits and more but what do we do with them to get the looks we see on TV? For something so constant and important in our lives, a solution to the madness is needed.
1, 2, 3 Beautiful knows women, who make up 3.3 billion of the population, are looking for easy and quick ways to improve their makeup routine. When our makeup is done by a professional, we feel amazing. Let’s bring that feeling to women everywhere in an affordable way that they can do on their own.
We’ve taken the principals of makeup artistry and created easy to use tools that take the guesswork out of makeup application. In 3 easy steps, your ideal makeup look is created in a flash.
1, 2, 3 Beautiful will combine its product innovation with a financially sustainable and replicable business model starting with educational outlets like HSN and QVC to bring products to retail. To accomplish this, 1, 2, 3 Beautiful will:
Leverage data and insights on beauty application needs to continue to invent a pipeline of beauty products solving real beauty needs utilizing makeup artistry principals, and
Introduce and educate the market on the tools through demonstrative vehicles
1, 2, 3 Beautiful exists to empower women to create both timeless and on-trend beauty looks in an easy and effective way. Having our finger on the pulse of beauty trends combined with our knowledge and experience of proven professional techniques, we provide women simple instructions, tools and products to elevate their beauty routine. In doing so, we’ll deliver a positive return for the company’s owners.
Values & Principles:
We aim to profoundly impact womens’ beauty routines. Because we care about simplifying and amplifying the beauty routine of women, our values are:
Providing consumers only the highest quality products combined with innovative solutions
Simplifying the most essential beauty steps and tips for greatest impact
Serving as the foremost expert and identifier of the latest beauty trends and needs
Ensuring women are able to break down and recreate at home what the professionals do in the studio through education
Aligning with companies that complement our brand
Servicing customers and business partners with integrity, loyalty, appreciation and flawless execution
All women can achieve and deserve professional beauty looks despite the demands on their time (family, profession, etc.) or their confidence level in makeup application. Our vision is to create a world where women believe that the beauty looks they see on TV and in magazines are attainable. We deliver the tools and instructions so they are able to recreate this on their own.