Merch Monster is an Oakland, CA branded merchandise agency. We specialize in screen printing, embroidery, banners and signs, and can source any branded merchandise / promotional products our customer needs to promote their company, group or event.
We did a million dollars in sales in the last year, locally in the San Francisco Bay Area. We are a business to business brand B2B, with both direct accounts and reseller partners. We are also very highly reviewed on Yelp and Google.
Our price point is mid-tier, not the most expensive but not the least expensive either. We aspire to provide good value for money, and place importance on service and delivery. There are cheaper options, but not better options in our market.
We focus on high-volume, high repeatability jobs, mostly corporate customers. We are not focused on smaller direct customers such as groups or small startup businesses. Our minimums are 36 pieces and up.
The brand behind your brand
What makes us special
* we deliver fast. on time and done right.
* excellent service & communication
* hard working
* process driven & detail oriented
* internet savvy
* locally owned and operated
* we go the extra mile
* Merchandising company
* Print agency
* Creating branded experiences
* Branded merchandise agency
* Other high-volume high service print shops
* Custom ink
* 4 imprint
Project Objective / Goals
Rebranding our identity to better addresses our target audience of corporate management and business owners, in terms of look, tone and feeling. We want a simple, clean and professional look that resonates with a broad range of ages, genders .
We want our branding to be encompassing of all our product offerings. The iconography should not pigeonhole us into a single product offering such as screen printing embroidery, or signs.
* Men and women
* Ages 30-55
* Values service and delivery over cost
* Values partnerships and long term working relationships with a vendor they can trust
* Work in professional or corporate office environments
* Career focused
* High expectations for their vendors
* Married with children
Roles we want to target:
* Business Owner / Entrepreneur
* Chief Marketing Officer CMO
* Marketing Manager
* Operations / Procurement
* Office Manager / Administrative Assistant
Types of companies we want to target
NOT THE TARGET AUDIENCE:
* Smaller groups such as churches
* Schools - either teachers, PTA, or class officers
* Startup clothing entrepreneurs
* Commodity or cost based customers