liu g needed a new logo design and created a contest on 99designs.
A winner was selected from 205 designs submitted by 31 freelance designers.
TIE²
This logo is for a first of its kind international exchange program between Germany and China, targeting young entrepreneurs in start-ups. The main topics are entrepreneurship, innovation, idea generation and internationalization.
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Pinks: Intimacy, love, calm and nurture.
Greens: Growth, harmony and success.
The name TIE² stands for:
Tsinghua-TUM
International Innovation
Entrepreneurship Exchange
Such an exchange program has never been done before and the logo should capture the spirit of entrepreneurship, of creating something completely new and of a "tie" or connection between the East and the West.
Furthermore, the color scheme and font should be compatible to the two uploaded logos, as the three of them will likely appear side by side in publications. The logo does not have to be in a square format.
UPDATE 1: "Tie" in this context means "connection" or "bond" rather than the piece of clothing. Let's try to fuse the 3 available colors together and move away a bit from the circle to explore some other compositions. If it is possible to incorporate a technology aspect (I've uploaded the logo of the workshop "Makerspace"), that'd be great!
UPDATE 2: We would like you all to bring in more of the previously mentioned exchange between China and Germany - Asia vs. Europe. So far we can´t see that these logos actually stand for a student exchange program between these two continents!
We are lacking signs of symbolizing "exchange" and "movement" in the logo. Please pay attention to the legibility of your logos as well. In some it´s really hard to read "TIE".
We also like the idea of some designers that symbolizes "out of the box thinking" - maybe you could go more in that direction?
EXCHANGE - ASIA - EUROPE - ENTREPRENEURSHIP - INNOVATION
Last but not least - please provide us with two versions of the logo (1 black and white and one in color) - ideally we would like to use the BLUE from UnternehmerTUM and the GREEN from Tsinghua X-Lab - but we´re open for new ideas!
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