Our brand name is ChooChooPoo, but those three words do not have to be as one - they may be separated as part of the logo. We are interested in a logo with a vintage vibe. We have two schools of thought with respect to the logo. The first incorporates a line drawing of a vintage baby - the Morton Salt logo is the closest example to the type of feeling we would like to evoke, and we attach another rough example above of a line drawing of a vintage-style baby. The second school of thought is more of an emblem-type logo, perhaps with a train going horizontally around the emblem, as if it were an orb. Although we had these two initial thoughts for our logo, we are completely open to new and innovative interpretations of our brand, or even an interpretation that incorporates both of our stated elements. Our tagline is "ChooChooPoo....all aboard for Destination Adorable!" This tagline does not need to be a part of the logo, but we mention it as a way of familiarizing designers with our brand. If one adjective could be used for our brand and our products, it would be ADORABLE. It's the word we want exclaimed when people see our products, and we want our logo to reflect that.
ChooChooPoo is a nonsense word that I made up when my daughter was a baby. It's part of a little song I sing to her, and also a nickname. But, because it has the sound "Poo," I would like to avoid any element in the logo design that evokes any association with defecation. For those of you who are not as familiar with the English language, "poo" in English slang can mean feces, so therefore, I do not want any logo with the color brown, and please, if you decide to run with a choo choo train, please do not fill the cargo cars with coal, or anything that could be mistaken as something other than "adorable."