How murielcbarnier started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
The company will provide Training & Communications campaigns mainly in Safety and Leadership, for industries such as Oil & Gas and Construction.
Actors on this market are quite old-fashion and usually produce boring training and comms material. We not only have expertise in safety but we love design and provide disruptive learning methodologies and communications campaigns to change people's behavior towards safety. We put people at the center.
Name of the company is Lime Core. We first decided to use the word "Core" to refer to very important values for us which are Authenticity, start with the Why (Why it's important to follow the safety rules, to be a leader with emotional intelligence etc), getting to the heart of people's motivations, beliefs and values. When it comes to the trainings we provide, we lean and reduce content to get to the core messages to increase knowledge retention and don't waste people's time. Core also reflects our seriousness, quality, high education level. That is why the logo needs to show that we are highly educated, serious and provide top level training and communications. It needs to be classy.
We added Lime to the company name because we wanted something in the name to reflect our other side (totally complementary in our work) which is to be fresh, energetic and modern. We think people remember better when they have fun and when the content we provide looks awesome. We are millenials and the new decision makers in the companies are more and more millenials. The logo needs to show the modern and disruptive side of us.
So please don't look at the logos other safety training companies have because we do not want to look like them! We want the logo to look beautiful, classy yet modern. Up for the challenge? :)
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Please find attached a try that I've done myself to design the logo. I am not sure this is the right direction but I would like to see if you can play with it OR try something TOTALLY DIFFERENT. So please don't get hang up on this draft logo I have done because I would not put my money now to get the same, I can do it myself. I just want to see if you think it's a good idea and play with it or go in a totally different direction.
Also, I am not hang up on the blue/green color 99d asked me to pick. It's nice but please feel free to go in a totally different direction. Thanks