DenSureFit is a denture product. Target audience is age 55+..We make people smile, so I'd like this logo to convey that!
DenSureFit makes DENTURES FIT, so I'd like the SureFit part of DenSureFit emphasized. Perhaps you can do it with 2 different fonts or colors, perhaps. This needs to catch the purchasers eye on a store shelf.
The ideal design might be icon creatively incorporated into the words with the emphasis on the words. Think about a toothpaste box like Colgate or a denture adhesvie like Fixoident where the words take up most of the box design. Bold. This is similar to what we will need for our logo.
I am open to color options you may wish to try.
This logo needs to be a design that will work stretched across a box package approximately the same size as a toothpaste box/package (but a little larger).
The image should convey the following:
Makes people SMILE!
Sophisticated but clinical (think of the "Clinique" brand)
Something the doctor would give a patient (lab tested/doctor approved)
I do NOT wish to use any sort of tooth or dental motif.
I do not wish to use initials DS for an icon.