Taleist is a digital communications agency, which means we help our clients use online channels (websites, blogs, Twitter, Facebook, YouTube, etc.) to talk to their audiences (customers, potential customers, employees, government...).
We work in three areas:
* Creating strategies for our clients
* Training our clients
* Providing content for our clients (writing articles, scripting and shooting videos, etc.), i.e. content marketing
Although we work in the digital area we are _not_ a technology company. We help our clients choose the right technologies, we show them how to use them, and we help them create the content to put in those channels. We do _not_ build those channels, write software, create apps, etc.
Our brand is about talking to clients in plain English to help them feel comfortable about what they're doing online. We are authoritative but approachable. Our job is to demystify the digital world for our clients. Then we help them find what's interesting about their company and either show them how to share that with their audiences themselves or we create the content for our clients and run their content marketing.
The word Taleist is one we made-up to mean a "teller of tales". That's what we see ourselves doing, helping our clients to tell their tales in the digital world. We're about stories, not the technology itself.
Our existing logo is a typewriter, which is a good metaphor for the storytelling we do but a horrible metaphor given that we tell stories for clients in the most modern of media. We're looking for a logo that says we're contemporary but not one that dates quickly because it's too tied to whatever Apple's OSes look like today but that might change tomorrow.
Our clients range from the smallest of businesses to international companies. We also work for government.
The logo will be used on our website, in LinkedIn, Facebook, Twitter, YouTube etc. and on some printed material.