Tell us a bit about who you are and the people you reach
We sell commercial wheel and tire upgrades for people hauling horse trailers, stock trailers, dump trailers, flatbed trailers, hay haulers, cargo trailers, etc. Blue collar workers who typically haul more than they should and are proud of it. They do this for a living and don't have time to be making multiple trips.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Oranges: Creativity, adventure and happiness.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The idea behind our current logo and brand is headed in the right direction. We like that it has a memorable personality, and that the imagery of a boar is in line with the kind of customers we are looking for. But the execution of the brand currently looks too much like a tattoo, or a tattoo parlour, and needs to look a little more like a hardware/machinery/equipment company. Caterpillar, Carhart and Stihl are great examples of large machinery companies whose brand stands for quality to such a degree that people wear their hats and shirts because it reflects well on them. We want Boar Wheel to feel similarly legitimate and established.
Therefore, we would like to update the execution of the logo, which needs to better reflect that the product is a piece of heavy duty equipment. We definitely want to keep the boar’s head and the circle shape, but modernize it with harder edged and fewer points. Harder edges will look more mechanical, machine-like, and more technical, which will actually make it look more aggressive and badass.