How Ashley Lovell started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Zoetic is a bath and body line centered around inspiring others. Zoetic means of or relating to life. Our products are made with top quality, good for you ingredients that make you feel good, while each have a special, deeper meaning that inspires your mind and pertain to living a beautiful fulfilling life. My goal is to bring out positive emotions, not only with the quality of our product, but by the product colors, containers, packaging, and overall meaningful message. The logo is the first step in bringing this vision to life. Our target audience is all people who have an interest in appealing, high quality products. I am guessing that a good chunk of our sales will come from Millennials.
What industry do you think your business is most related to?
Cosmetics & Beauty
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Aquas: Empathy, compassion, clarity and precision.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I would like to use a dragonfly in my logo, as it symbolizes change and personal growth in time. I'm looking for a logo that is catchy, but not too colorful and all over the place. Clean, but has pizazz to it. I visualize my products on retail shelves, and I want to draw the eye in, but not so much that it overshadows the product. I know that I want dark grey and a turquoise shade (see attached) to be used, but was toying with the idea of using other colors as well. I visualize the words being dark grey, and the dragonfly bringing in color...but again, am open to your creative suggestions!