Here's some info about the new brand name, Everbeard:
Everbeard's mission is to become the #1 beard grooming company in the world. Our target customer is every bearded man (not just the stereotypical hipsters, bikers, or lumberjacks that beards are sometimes associated with). We are a premium beard care brand that puts a great deal of effort into creating only the highest quality, HAND CRAFTED, premium products, all the way down to the packaging that it comes in, and the stationary that our handwritten thank you notes are written on. We offer a much higher level of service and support than any of our competitors. Our prices will reflect the fact that we only sell premium products, but they won't be so high as to be out of reach. We are in-between the mid and high range.
Everbeard, meaning beards are forever.
We like the idea of having an all text logo, but design the "v" in "Everbeard" to have a subtle resemblance to a beard.
I am open to and welcome other design ideas for the brand.
We don't have a website yet, but here are a few of our direct competitors in the beard care space, just to give you a better understanding of the type of products our company will be selling: