Create a logo for a cool new university-based business incubator in Southern California

Hub 101

Hub 101 is a community business incubator started by California Lutheran University. See http://www.callutheran.edu/centers/…eneurship/. There are some photos of the space at http://www.callutheran.edu/centers/…space.html

The purpose of Hub 101 is to become the Hub of the startup community in the Conejo (Spanish for rabbit) Valley, which encompasses the communities of Western Ventura and Northern Los Angeles Counties. The "101" refers to the iconic California Highway 101 that runs through the region. We are in Southern California, about 30 miles north of Los Angeles. The region is surrounded on one side by mountains and the other by the Pacific Ocean.

We want to brand Hub 101 separately from the university but in a complementary fashion. DO NOT include the university name in the logo, but try to incorporate a design element that hints at its heritage. Even that's not necessary, though.

A startup community hub brings together all of the people who participate in startups: the hackers, hipsters and hustlers who launch startups, the students who aspire to the startup life, the mentors and educators who guide them along the way, and the investors who fund their dreams. We specialize in startups that have promise for substantial growth. We help startups in all stages, from launch to rapid growth.

The Cal Lutheran Center for Entrepreneurship seeks to imbue every liberal arts student with an appreciation for how to apply knowledge gained in college to the world. We do not see the liberal arts as an outdated body of knowledge, but rather as a vibrant expression of the skills that every citizen should possess.

Cal Lutheran has a well-defined branding guide. It's use is not required for this logo, but incorporating some aspects of it, might speed approval by university administration:

Typefaces: Raleway (sans-serif font), Milo Serif (serif font), Tungsten (accent font)

Primary Colors:
Heritage Colors: Purple (#3b2360) & Gold (#ffc222)
Alternate Heritage Colors: Purple (#6a4c92) & Gold (#ffd589)

Secondary Colors:
Blues (#1e5989, #4796c1, #aadff1)
Greens (#00854f, #31b27d, #c5e4cee)
Reds/Oranges (#e74645, #f0885d, #f4d5be)

Neutral Colors:
Gray (#7c7b7c, #bfc5c9, #dfebf1)
Brown/Tan (#997f39, #d0bc81, #f2e8be, #974f25, #b36a38, #d38b59)

We want to logo to resonate with a broad range of constituents, while remaining "cool" to college students. We have all kinds of people come through our space, from high school students to seniors, come through our space. We are most interested in creating a home for our entrepreneurial-minded students, though.

The Cal Lutheran logo is very formal and a little stuffy. We'd like for this logo to bee a little bit more edgy.

Most important, the logo needs to be visually memorable. It doesn't need to be complicated, but I'd like for the graphic to be instantly recognizable as Hub 101, even if the words Hub 101 aren't present.