We like "industrial style" and wish something else than all the pastelly colors that are so mainstream in our industry. We would like to stand out, and one of our main reasons we do already is that we are headed by a female surgeon who is our nations leading expert for facelifts and breast augmentation/reduction. She is also terrific at minimal invasive procedures.
We provide our clients with longtime medical relationships, long talks and excellent advice, and we always see the complete body and personality when making suggestions on procedures. We do not create freaks of "nature", but we have a very holistic view on what really is beautiful.
We use the font POIRET ONE, all-caps, and the color #9d0000 (red) in another, related project, and would like to find it in the logo.
Our new location will have that "industrial" look - sealed brickwalls, dark metal, glas, painted floors, generous floorplans.