The current logo is a bit too thin. We would like something more substantial. See attach. There is another attach, the one with two variations on it, that we quite liked but felt could be improved upon.
The font needs to become thicker, and the drawing itself as well. Now you can't see it well from a distance, it needs to be more prominent and the drawing simpler and/or stronger.
Radiating warmth, professionality, quality and also freshness and creativity.
Current orange has to be kept, the grey is optional, other colours you can try out. Feel free to experiment, originality is definitely something we like!
The current logo depicts a lion and an elephant, symbol of the two owners. This can be used as inspiration. A play on the initials, YC, is also a possibility. Or if you have other ideas that feel right, go for it.
Check out our website http://www.yourcoach.be for an idea of what we do.