RRI Publishing got their new logo design by running a design contest:
Create a Logo for Elite Auto Care - Group of Automotive Service Professionals
Check out RRI Publishing's Logo design contest…
This group is a coalition of independent automotive repair shop owners, all of which are NAPA affiliates, who are looking to brand themselves as a group across the Kansas City Metro area as providers of superior service and repairs.
Logo types to explore
The included file titled "Elite Auto Care Logos.pdf" is a collection of examples that have already been rejected by the group, because they are generic and do not do a sufficient job of conveying the idea that these shops provide automotive repair (not tire or vehicle sales, etc.). It's been determined that images such as engines, check engine lights, wrenches, etc, would be a better fit for the logo than things such as tires and car bodies if any symbolism were to be included in the design, but we are open to and might prefer more abstract logos or word marks. Requirements include incorporation of the NAPA logo (see attached file) and the slogan "Locally owned. Nationally known."
$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
RRI Publishing collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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