We need this logo urgently. Ideally by Sunday around noon.
This is our brief, however, we welcome suggestions to help us envisage our brand in the best possible light.
We are online sellers. We are going to launch a range of grooming products that'll include beard oil/balm and beard brushes. Our first product will be a travel size beard brush packaged in a jute bag. The handle of the brush will be wood, with the logo lasered onto the wood. The logo will also go on the packaging. We are considering using the same brand name to include other cosmetics for men in the future, so we would like the designers to take this into consideration.
We are not looking for cliche logos - for example, a round-shaped logo, or a man with a beard and glasses.
URBANE is the KEY word here and we think it should be at THE CENTRE OF THE CONCEPT, as it means well polished/groomed, stylish, etc. It goes without saying that it has to MAKE AN IMPACT, as well as showcase some masculinity. It has to suggest attractiveness, suaveness and manliness. It is about MAKING A STATEMENT OF ONESELF, and portraying it with style. So, we would like to portray this kind of image in the logo, if possible.
No slogans, no small prints or numbers since the logo will have to be lasered on wood.
We would like to see black included in the colour scheme, with no more than 2-3 colours . However, we may use a black paper sleeve as packaging where the brush will be placed, this is yet to be confirmed, in which case it may be necessary for the designer to be flexible in adapting the colours. The products will sell in Europe.
Target market: 25-35 years old. No foil. We need vector files.
Any questions, please do not hesitate to ask.