Nature's Nature should convey highest quality of ingredients yet accessible and affordable.
I prefer simple design, simple as in not too many colors, perhaps an outline or line-based logo design. I have two ideas in my mind. One is I like it to feel cool and urban, like LUSH; the other is I like it is to be unique and conveys a feeling of natural and refreshing.
I personally really like designs with effects to make a cool feeling, for example, stamp, paper cutting, origami or chalkboard, but they are not necessary!
After spending several days dwelling on "the key elements of a good logo", I need this logo be simple, memorable and timeless.
This logo will be used for all the branding and marketing materials. Please provide a color version, b/w version and also a reverse print version, if they are available.