This is a logo for a pet sitting software website. To repeat, our software enables pet sitting companies to run their businesses.
Pet sitting businesses are schedule-driven and require detailed information about clients and their pets. Many pet sitters work long, odd hours, and the last thing they want to do is manage the paperwork required to run their businesses. That is why they would choose to use our software.
Anyone who loves animals, is trustworthy, and organized can be a pet sitter. Many pet sitters do not have much education. However, some pet sitters are college-educated and have grown tired of daily corporate life.
We are a brand new company, so our name does not enjoy any brand recognition. As such, the slogan and the ability for the logo to communicate what we do is very important. Any use of an icon in the logo should not need explanation; somehow it needs convey pet sitting software—and it should not look like clip art.For mascot designs, its important that they connect with the brand and don't require explanation. We offer pet sitting software, so the mascot has to make sense. It could be that an emblem design is going to work the best and maybe we'll design a mascot as secondary branding.