Our company sells EES Essential Eyebrow Solution. A product which has been scientifically formulated through years of development and clinical testing to specifically address thinning eyebrows. Infused with botanical extracts, EES’s patented formula nourishes and conditions eyebrows, supporting the appearance of thicker, fuller eyebrows.
The design we are looking for is simple, bold, and modern. The logo itself should be clean and eye catching with a clean background similar to the attached examples. As with the included examples, the design should straddle the spectrum between a look that is pure cosmetic and a look that is pure science.
The font should be strong, such as a Helvetica. Please take cues from the provided examples.
We are open to the wording EES Essential Eyebrow Solution being presented as EES being enlarged (similar to the EO example attached) and stacked on top of Essential Eyebrow Solution. However, we are also open to other options where EES and Essential Eyebrow Solution are given similar presence.
The background should be seen as a way to enhance the lettering on the packaging, allowing the font to be the star of the package. As with the examples, we are open to backgrounds ranging from subtle, to solid colored, to actually being clear.
It is imperative that the design not be stock, and be 100% original.
The logo can be placed in a strong shape, such as a square/rectangle, be placed above lines, or free floating against the background.
We would like the colors to be bold like the colors in the attached examples. We are also open to other color schemes. The pallet of colors should be limited to ideally two colors, allowing the font to clearly contrast against the background, however we would be open to other additional approaches.
The design should be able to be reduced or enlarged as needed, and should be able to be applied as the design theme for packaging, brochures and other branding materials.
Please show at least one example of the design on a bottle similar to those found in the examples provided.
Creativity is key, but this design should be able to stand out, while fitting in, at major cosmetic retailers, such as Sephora, Nordstrom or Ulta.
Feel free to ask questions.