Our mission is to teach financial freedom to the largest number of people, around 3 main themes: real estate investment, stock market investment and entrepreneurship.
Since 2007, Esprit Riche has aimed at teaching financial freedom to its readers and customers. It started through a lot of free content (articles, free guides, videos), then followed by comprehensive trainings (charged for).
Michaël Ferrari, author of Esprit Riche, lived a modest childhood and experienced the debt burden of his parents, who almost lost their house. This experience, and his first steps in the rat race, led him to share his knowledge and teach his readers. Not only does he want to spare them financial insecurity, he also wants to improve their financial future, building steady assets where money works for them.
Our readers/viewers are women and men aged 25 to 45, working as employees and unsatisfied with their jobs.
These people worry about their future and are looking for a durable solution to ensure a sound financial future for themselves and their families. They are interested in investing, but don’t know where to start and read Esprit Riche to get more information. They are humble and simple people, who don’t seek to “make millions” but need to feel financially safe. They aim at being able to afford a vacation or to take their family on a trip without worrying about the money, to build capital or income for their old days, etc.
They are positive and enthusiastic people, who are able to set themselves a challenge by investing and to meet their goal despite all their fears. Esprit Riche readers are motivated by their readings, believe in them and themselves and go for it!